Polish e-commerce up 25 percent

Image: sxc.hu

The research by web site Nokaut.pl also estimates that the overall value of Poland's e-commerce market is now close to 21.5 billion zloty (5.2 billion euro).

“The prognosis for 2013 anticipates that the market in Poland will grow once again by more than 20 percent,” said Stefan Nowak, a management consultant for Nokaut.pl, as cited by the Polish Press Agency (PAP).

Meanwhile, analysts are predicting that the largest growth of the coming years will be in mobile commerce (m-commerce), which covers online shopping made with mobile phones or tablets.

However, in a separate report by internet research firm Gemiusz, it was found that 42 percent of respondents who shop online believe that the process is risky, even though they continue to do it.

Generally, respondents stated that they found e-commerce to be cheaper and quicker than traditional shopping.

Overall, some 72 percent of internet-users said that they had made online purchases, but 60 percent of these say that they buy products online just a few times a year.

Only 20 percent of online-shoppers said that they bought products over the internet a few times a month or more.

According to the report, the best-selling products bought online are books, CDs, DVDs, clothing, jewellery and accessories, as well as as electronic goods. (nh)