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Retailer launches tourism service

PR dla Zagranicy
Victoria Bieniek 12.09.2017 15:01
German supermarket chain Lidl has branched into the tourism sector, launching mainly domestic excursions for customers as of Tuesday, the Gazeta Wyborcza daily has reported.
Photo: Rami Tarawneh/Wikimedia Commons (CC BY-SA 2.5)Photo: Rami Tarawneh/Wikimedia Commons (CC BY-SA 2.5)

The holidays will include sporting trips and culinary vacations, the daily said.

According to the paper, the cheapest option was a PLN 309 (EUR 72) weekend stay at a four-star hotel in Poland's Zakopane mountain resort, while the most expensive was a trip to the summit of Mount Kilimanjaro, worth PLN 10,999.

The retailer says it wants to promote hotels, tourist sites, spas and restaurants. (vb/pk)

tags: Lidl, tourism
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