American social media guru addresses Warsaw innovators
PR dla Zagranicy
Victoria Bieniek
09.11.2017 16:05
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American social media guru addresses Warsaw innovators
American social media writer Oliver Luckett came to Warsaw to address the 8th Congress of Innovative Economy.
Oliver Luckett with Canadian supermodel Coco Rocha holding copies of his book The Social Organism. Photo courtesy of Oliver Luckett
He is a technology entrepreneur who served as Head of Innovation at the Walt Disney Company and co-founded the Revver video sharing platform.
In the past he also worked with clients such as Obama for America, Coachella, Pixar, and American Express - to name just a few - and helped manage the digital personae of hundreds of celebrities and brands, including Star Wars and Toy Story 3.
On his first visit to Poland, Luckett, an expert on social media content and author of "The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life," spoke to Radio Poland's Danuta Isler about his book and the message he has brought with him to the Polish audience.
"Economically, I've heard over and over, over the last 48 hours here that there is an amazing amount of innovation in science and research that happens here in Poland. Those are the opportunities where it's not just: take a trip to Silicon Valley, roll the dice and hope that you become a part of that - it's really about how do you build it here," the author said.