Travel bloggers to promote Poland in new campaign
PR dla Zagranicy
Grzegorz Siwicki
22.06.2018 08:30
A group of international bloggers will join forces to promote Poland online as an attractive tourist destination as part of a new campaign.
Sports and Tourism Minister Witold Bańka speaks at the launch of the #VisitPoland campaign in Warsaw on Thursday. Photo: PAP/Leszek Szymański
Seven travel bloggers from countries including Canada, Mexico, Japan and the United States will take part in the #VisitPoland campaign, which has been launched by the Polish Tourism Organisation (PTO) and the country’s Ministry of Sports and Tourism.
"The internet is a force that enables us to reach millions of people around the world with our promotional message,” Sports and Tourism Minister Witold Bańka said at the campaign's launch on Thursday, as quoted by public broadcaster Polish Radio’s IAR news agency.
"Poland is an open and safe country that has a lot to offer," he added.
The PLN 800,000 (EUR 185,000, USD 214,000) campaign seeks to promote Poland among foreign vacationers and boost its revenue from tourism, IAR reported, citing Bańka.
(gs/pk)
Source: IAR